Affika, SOFTSWISS‘ affiliate tracking platform, has detailed significant growth during 2021, as the company benefited from a ‘resurgence in the igaming industry’ as well as a positive trend in the affiliate space. 

Last year saw the company reach 100 affiliate brands in July, whilst also incorporating 60 companies to its client list, an increase of 92% from 2020 when the firm concluded the year with a total of 65 live brands. 

As a result, the platform’s client network now stands at 125 live brands, 76 of which support the burgeoning crypto space, and a third of which operate on third-party online casino and sportsbook platforms.

“Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software,” said Anastasia Borovaya, Product Owner of Affilka.

Further detailing its success, Affilka has lauded its flexibility as a platform as a key driver of growth in 2021, enabling its clients to utilise either the SOFTSWISS Online Casino Platform or their own in-house solution.

“Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions,” Borovaya added. “Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market.”

In addition, the SOFTSWISS affiliate platform has identified a ‘positive trend in the increase of affiliate programmes’ as a factor behind its 2021 success, detailing a growth rate of 79% to over 86 affiliate programmes in December in comparison to 48 in 2020. 

Borovaya continued: “The year 2021 has shown a resurgence in the igaming industry. On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. 

“On the other hand, affiliates have also become more active in considering cooperation with igaming companies: in 2021 alone, their number increased by 39%,” Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing.”

Reviewing its 2021 commercial performance, Affilka has also highlighted its capability to record payments for non-integrated payment systems, allowing for easier interactions with affiliates, as well as the development of a poker module which allows online poker sites to leverage the platform’s services.”

Overall, the firm maintains that the GGR for sports betting and casino operators using the Affilka platform has increased to over €390 million, a growth rate of 122%. 

“This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio,” Borovaya concluded.

“It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/SOFTSWISS is happy to meet.”

Affilka by SOFTSWISS began 2022 by entering into its latest partnership with online casino provider VipSlot.Club, which will leverage the platform to support the launch of its own Aff.House affiliate platform.