SOFTSWISS will integrate its sportsbook solution with the TrueLabel platform, unlocking more market share in regulated jurisdictions.

The sportsbook itself is designed to integrate with third-party platforms, allowing operators to retain their existing workflows and internal systems without interruptions.

Those opting in to rollout the TrueLabel platform will get full access to the SOFTSWISS offering, which include broad sports coverage, live betting, flexible bet types, and built-in risk management.

A spokesperson for TrueLabel said: “The integration process was structured and efficient, with strong technical support and responsive communication. 

“The SOFTSWISS team adapted the solution to our specific platform needs, ensuring a smooth launch. Now our partners have access to a robust sportsbook, and we plan to enter new markets with a reliable tool that works effectively in real-world conditions.”

Partnering with TrueLabel will also help SOFTSWISS enhance the cross-selling functionality between casino and sportsbook products, which the Malta-headquartered company is keen on advancing.

All in all, it is shaping to be a productive year for the team behind the SOFTSWISS sportsbook, with the offering recently celebrating its five-year anniversary since launch.

Some of the success highlights throughout the start of the decade include the launching of a project within 14 days, as well as the delivery of 22 new projects across 11 casinos platforms in the span of a month.

On the latest partnership, Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, added: “This partnership is a good example of how platform integrations should work. Sports betting operators want predictability more than anything – they need to know the product works reliably, scales smoothly, and comes with proper support. 

“TrueLabel provides a strong, well-structured platform, and working with them helps us reach more operators while keeping their businesses running efficiently. We’re pleased that early feedback confirms the SOFTSWISS Sportsbook performs well in the robust and stable TrueLabel environment.”