Spillemyndigheden– Denmark’s Gambling Authority has launched a new national campaign promoting its ROFUS self-exclusion gambling service.

Launched this September across social media and TV networks, the campaign reminds Danish consumers of their rights to ask licensed operators to ‘take-a-break’ and self-exclude from all gambling engagements.

2018 reforms to the Danish Gambling Act, demanded that all licensed online gambling operators refer self-excluded customers to be registered with the centralised ROFUS database managed by Spillemyndigheden.

ROFUS requirements were further strengthened in 2019, as new advertising standards demanded that online operators promote ROFUS self-exclusion as part of their safer gambling messaging duties.

Seeking to improve advertising standards through the direct feedback of audiences, this summer Danish operators launched ‘Spilreklamenævnet’ – an independently managed advertising complaints board.

Spilreklamenævnet establishment formed part of a new ‘code of conduct’ observed by Danish licensed operators including Danske Spil, Elite Gaming, Dansk Automat Brancheforening and Dansk Kasinoforenin.

In its maiden ruling, Spilreklamenævnet warned William Hill online casino subsidiary Mr Green of breaching code of conduct rules for  promoting its TV campaigns during the past Christmas period.