Sportsbook and iGaming platform Sportingtech has initiated a rebrand, introducing ‘The Winning Edge’, described as a new ‘era’ for the company.

The ‘Winning Edge’ tagline for its business encompasses dedicated teams, structured go-live plans and 24/7 support, based on the idea of measurable success.

Explaining the rationale behind its new positioning, the company states it intends to stand apart by proving it can perform under pressure, adapt to different market conditions, and scale.

“Today marks a defining moment for Sportingtech,” said Tom Ustunel, Sportingtech CEO.

“As our business continues to evolve, this brand relaunch gives us a bold, game-changing way to express what truly sets us apart.

“We are incredibly proud of our platform technology, but it is our people who bring it to life for our operators and turn ambition into real results.”

Sportingtech takes on its new positioning ahead of what is likely to be yet another transformative year for the gaming sector, with growth expected across various continents.

For Sportingtech, the company has been focused heavily on European and Latin American developments over the past few years, with Ustunel making comparisons between the still young Brazilian market and the more established ones of Europe.

According to the company, it processes 10 billion bets each month, equating to around 15% of global online betting activity. It also covers over 1,300 betting markets across 100 sports, amounting to more than 800,000 live events each year.

“This brand relaunch is about clarity, confidence and credibility,” said Laura Main, Head of Brand at Sportingtech.

“It shows exactly who we are, how we think, and why partnering with Sportingtech gives operators a genuine unfair advantage.

“We aren’t just a provider, we’re an extension of our partners’ teams, working alongside them every day to help them, and their players, win.”