In a significant move for the company’s ambitions in Brazil’s newly regulated betting market, Sportradar has partnered with BETesporte to implement Bettor Sense.

Bettor Sense has been described as an AI-powered, personalised solution that is designed to detect early signs of gambling-related risk.

BETesporte becomes the first operator in Brazil to adopt the platform as the firm looks to reinforce its commitment to more transparent betting whilst the country continues to embrace its new sector.

Tom Mace, SVP of Integrity and Regulatory Services, Product and Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. 

“BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users and strengthen compliance.”

The agreement also sees BETesporte join Sportradar’s Integrity Exchange, a global information-sharing network with the aim of combating betting-related corruption and match-fixing.

“Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety,” added Marcos Pereira, CEO of BETesporte. 

“We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

AI’s growing impact

Bettor Sense utilises AI and behavioural research to provide personalised interventions that help operators identify and support players exhibiting risky behaviour, before problems escalate. 

This proactive approach marks a shift from traditional reactive responsible gambling measures, giving operators a tool to promote player safety and meet the increasing regulatory demands in the region.

The move sees Sportradar eying further opportunities to expand its reach into other parts of the sector other than just sportstech. As markets worldwide strengthen responsible gambling requirements, AI-driven tools like Bettor Sense are becoming increasingly popular for carrying out compliance tasks.