Sportstech Sportradar Group has extended its partnership with the Deutscher Fussball-Bund (DFB), securing long-term betting data and streaming rights for the DFB-Pokal.

The new agreement, starting from the 2026/27 season, gives Sportradar exclusive rights to distribute betting data and live streams for all DFB-Pokal matches outside the DACH region (Germany, Austria and Switzerland), along with non-exclusive media data rights worldwide. 

It covers all 63 matches in Germany’s biggest cup competition each season and marks the first direct agreement between Sportradar and the DFB for the DFB-Pokal, following the company’s acquisition of IMG ARENA in 2025.

The addition of the German cup competition strengthens Sportradar’s already extensive football rights portfolio, which includes partnerships with organisations such as FIFA, UEFA and the Bundesliga.

A key part of the deal, it said, is the introduction of skeletal tracking data for the competition, which allows for more detailed analysis of player movements and supports the creation of new betting markets.

Because of this, operators will be able to offer more live, player-level betting markets, as well as micro markets during matches.

“Our extension of the agreement with DFB is a key addition to our already strong portfolio of global soccer rights,” said Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar.

“With more than five billion soccer fans worldwide, there’s massive appetite for content. 

“Through partnerships with FIFA, UEFA, AFC, Bundesliga, CONMEBOL and more, Sportradar is well positioned to create the next generation of tech driven products and services for clients to use to engage fans, reach new audiences and open fresh revenue opportunities.”

Sportradar capitalises on German football opportunities

The deal comes ahead of the conclusion of the German football season and the 2026 World Cup in the summer. 

German football has a long-standing affiliation with the iGaming industry, which has continued into the 2025/26 season. UK-headquartered industry giant bet365, for example, is the official team partner of Bundesliga sides VfB Stuttgart and Hamburger SV.

Meanwhile, Germany’s most successful club Bayern Munich partnered with Kaizen Gaming-owned Betano at the start of the season, and Tipico, which has a large presence in the country, already has established deals with the DFB. 

Kay Dammholz, Director Media Rights at DFB, added: “With this agreement, we are further advancing the international media rights distribution of the DFB-Pokal. 

“Together with Sportradar, we are ensuring a professional and safe global distribution of our betting streaming rights outside the DACH region, while upholding the highest standards of integrity and unlocking additional commercial potential for our premium cup competition.”

With the aforementioned World Cup just around the corner and football betting growing around the world, it will be interesting to see how the rest of the industry vies to capitalise on opportunities in the market.