Sportradar has moved to strengthen its portfolio of cricket products and services today with the unveiling of Virtual Cricket In-Play. 

Described by the sports tech firm as the “first in-play virtual-betting solution for the sport”, the new product fully leverages Sportradar’s historic database to generate a ‘real-match’ cricket experience in a virtual setting, bringing fans closer to the action.

Virtual Cricket In-Play adds to Sportradar’s established cricket offering which is underpinned by proprietary data collection tool Cricket Live Score Plus (CLS+) and boasts official data and audio-visual content from the International Cricket Council (ICC).

Modelled on the popular T20 format of the game, Virtual Cricket In-Play’s 3D animation engine puts the fans at the centre of 400 million unique game situations. More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.

Explaining the product in more detail, Managing Director Frank Wenzig said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content. As cricket fans, and fans of sport more broadly, engage more deeply with data driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.” 

Playing out matches live and in full, games include 20 overs per team plus super overs in the event of a draw, Sportradar’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. 

Virtual Cricket In-Play offers live bets on 56 matches a season, creating more than 10,000 individual betting opportunities over the same period. The product offers ball-by-ball betting and all major betting markets including Back and Lay.

Sportradar’s portfolio of virtual sports betting solutions already includes Virtual Football, Virtual Basketball, Virtual Tennis In-Play and Virtual Baseball In-Play and follows the recent launch of the company’s Virtual Sports Bundesliga title.