Sportradar has acquired Vaix, an Artificial Intelligence (AI) solutions provider for the gambling industry, building on a pre-existing partnership between the two firms.
The Swiss-based sports data and technology company, which recently published its first trading report as a Nasdaq-listed enterprise, maintains that the transaction will not have an impact on its financial outlook for 2022.
Sportradar and Vaix have been cooperating for the past two years, with the sportstech firm having integrated the latter’s solutions into its Managed Trading Services (MTS) product offered to operators as a trading, risk, live odds and liability management solution.
By bolstering its MTS offering, Sportrdar believes it will be able to continue capitalising on the growth of the US betting market – where firms are competing for customers – whilst providing personalised insights and suggestions relating to user preferences to the operators already engaged with its platform.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization.
“All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
By occurring London-based Vaix, Sportrdar has greater secured access to its new holdings AI technology, which enables operators to ‘gain a more personalised view of their customers’ and inform a targeted, player-friendly experience.
Sportrdar asserts that firms can use the services to offer their users ‘the best possible bet’ without the need for an extensive search, as well as distribute offers based on players’ future value and churn probability.
Andreas Hartmann, Co-Founder and CEO at Vaix, added: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology and a dream come true for our vision to bring AI to the entire iGaming industry.
“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalise their offering, marketing and CRM as they seek to attract and engage players.”