Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season.

The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025.

“We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to the Championship,” said David MacKenzie, CEO of Spreadex. 

“At Spreadex, we have also seen strong recent results as we continue to grow as a company and we look forward to working closely with SAFC – and their fans and community partners – during this long-term deal. 

“One initiative we will be introducing immediately is a pledge to donate £100 to the Club’s designated charity for every home goal scored by the Black Cats throughout the upcoming season. We will also be looking to launch other charity initiatives in the coming months.”

Furthermore, the deal also includes LED perimeter board advertising, a presence across SAFC’s digital media platforms and a commitment to work alongside the club on ‘a range’ of community and charity-based initiatives.

SAFC’s Chief Operating Officer, Steve Davison, added: “We are all delighted to welcome Spreadex as our new Principal Partner and look forward to building our relationship with them throughout the next three years. 

“It is set to be an extremely exciting campaign for the club as we return to the Championship and this partnership will also support communities within the City of Sunderland through a range of innovative initiatives.”

The gambling company has also stated that it will be running further fan engagement activities, including competitions and promotions.