Gaming industry sales body Betbazar has appointed Stanislav Mykhailov as its Sales Director, with the responsibility of leading the firm’s global sales campaign.

Beginning with this week’s SBC Summit Barcelona, Mykhailov will operate as an ‘integral asset’ for the company’s B2B expansion, as it looks to strengthen its revenue streams across multiple supply verticals and build on the success of its product portfolio over the past year. 

The new hire will coordinate Betbazar’s global sales efforts, including working with multiple tier one clients including bet365, Fortuna Entertainment Group and William Hill.

“Betbazar are at such an impressive stage in their already fast-paced business growth,” Mykhailov remarked. “It is such an exciting business model, and I can’t wait to get more involved, as well as ensuring that we continue the fantastic progression that’s already been made.

“Betbazar are a hard-working and dedicated team that works seamlessly together in order to achieve its goals and I’m proud to accept this position to be a bigger part of the process.”

Mykhailov has over six years of gambling industry experience across both the B2B and B2C verticals, including work in areas such as VIP Retention, player engagement, UX, UI and acquisition.

A portfolio company of JKR Investment Group, Betbazar has been working to further establish itself in the online market by offering its product range to betting companies casinos as well looking to simplify business processes.

Notable companies to have partnered with the firm over the past year include marketing automatic services provider Betegy and user data verification service Kycaid, both of which focus on the betting and gaming market.

Commenting on the appointment, Betbazar CEO Alexander Laroshenko said: “Stanislav is one of the best experts around when it comes to knowing exactly what tier one operators need to engage the modern player.

“Bringing a skillset that covers every key area of our product portfolio, I’m sure that Stanislav will prove instrumental to our continued success through the rest of 2021 and beyond.”