Strive Gaming has launched its commercial profile, aiming to establish its business as the leading supplier of fully customised igaming platforms for the burgeoning North American market.

The ambitious start-up has named former Kambi Group Chief Commercial Officer Max Meltzer as its enterprise CEO, leading its mandate to deliver North American incumbents with the most scale effective operating systems meeting the technical requirements set by individual state laws.    

Meltzer leads Strive Gaming’s executive team, composed of former Kambi Sales VP, Damian Xuereb, who serves as Chief Commercial Officer (CCO) and former lead engineer for Bede Gaming, Jesse Cary, as Chief Technical Officer (CTO).

Confirming its leadership team, Strive Gaming has completed a Series A investment round to accelerate the ‘build-out of its US and Canada infrastructure’.

First-stage enterprise developments will see Strive Gaming announce its first partner launch within the State of Colorado in which the company will undertake its platform debut.

In addition, Strive Gaming is currently going through licensing in multiple other US states and is part of a mobile wagering bid in New York.

Meltzer remarked: “Strive to be the best is an internal company motto. As CEO of Strive Gaming I want to give back to an industry that has given me so much – this includes creating a company and a work culture that supports diversity, health and people’s personal responsibilities.

“We are a company that allows people to strive to be their best selves and be part of something exciting, helping propel Strive Gaming to become the market leader in this space. We encompass market-leading player platform technology with a passion to excel and innovate even further. 

“The interest in Strive Gaming since it launched has been nothing short of phenomenal and we are glad that our proposition fits the market needs with our focus on performance at scale and we look forward to announcing our initial customers soon.”