Tabcorp Holdings continues the reorganisation of its executive leadership team under Group CEO Gillon McLachlan.

The Australia ASX gambling group has announced the appointment of David Grossman as new General Manager of Corporate Strategy.

Grossman joins the ASX-listed gambling group following a 15-year executive career at the Australian Football League (AFL), where he led departments spanning club strategy, commercial development, media partnerships and policy initiatives focused on long-term growth and sustainability.

His tenure at the AFL coincided with McLachlan’s leadership of the league between 2014 and 2023 — a period widely credited with revitalising the competition’s commercial model through record broadcast rights agreements, expanding revenues and rising club memberships.

Announcing his move on LinkedIn, Grossman paid tribute to colleagues across the AFL while welcoming the opportunity to reunite with McLachlan and Tabcorp executive Rob Fraser as the group works to reposition its business.

“I finished up at the AFL just before Christmas after a wonderful 15 years working for the biggest sport in the land,” Grossman wrote. “I am very grateful for my time at the AFL and especially the opportunity to work alongside so many talented and motivated people both at the AFL and across the clubs, state bodies and partners.

“This next challenge is going to be exciting as I get to work once again under the leadership of Gillon McLachlan and Rob Fraser at Tabcorp, where we are taking entertainment to the world.”

McLachlan himself was headhunted by Tabcorp in late 2024 to take the reins following the high-profile exit of former CEO Adam Rytenskild, who departed the group amid allegations of serious inappropriate workplace behaviour.

Year one of McLachlan’s leadership marked a clear financial inflection point, as Tabcorp returned to operating profitability of approximately AU$50m (€28m), deemed by leadership as a “turnaround moment” in light of two consecutive years of statutory losses exceeding AU$ 1bn.

Since his appointment, McLachlan has reshaped the senior executive team to drive aggressive cost discipline, operational simplification and business unit restructuring following Tabcorp’s separation from its lotteries division.

Strategic priorities have centred on modernising the exclusive Victorian TAB wagering licence, relaunching the Sky racing and media platform, and rebuilding Tabcorp’s digital wagering proposition to better compete with international rivals such as Flutter Entertainment’s Sportsbet and Entain’s Australian brands Ladbrokes and Neds.

McLachlan has addressed investors stating that his team carries his “relentless ambition” to return Tabcorp to the top of ASX valuations as Australia outright biggest gambling corporation.