Esoccer has moved from niche to necessity in the sports betting industry, outstripping the likes of Serie A and La Liga and becoming a key product for operators seeking consistent engagement and revenue. Recognising that, Abios addresses the ins and outs of a growing option for sportsbooks.

Few trends in the sports betting industry in recent years have accelerated as rapidly, nor as quietly, as the rise of esoccer. Once considered a niche offering or a filler product during off-seasons, esoccer has now emerged as a central pillar of sportsbook engagement and revenue generation.

In 2025, esoccer has outpaced traditional football leagues like La Liga and even the UEFA Champions League in driving turnover across the Kambi network. That may be a surprising statistic for many, but for those of us at Abios and Kambi, this is just the latest milestone in a trend we have witnessed over the last couple of years. Esoccer is no longer a “nice-to-have” product. It’s a must-have.

One of the key reasons behind esoccer’s success is its ability to provide consistent, high-frequency content. Traditional sports are bound by seasonal schedules, international breaks and matchday gaps. As such, these downtimes can cause volatility in sportsbook engagement and revenue.

Esoccer, on the other hand, thrives in these gaps. With fast-paced matches lasting between eight and 12 minutes, it offers non-stop action that keeps fans engaged and betting, even when major leagues are on pause. This “match downtime is your uptime” dynamic has proven invaluable for sportsbooks looking to maintain steady engagement and predictable revenue streams.

At Abios our weekly esoccer coverage has more than doubled since June, growing from around 2,750 events to over 5,500. This expansion reflects the increasing demand for always-on betting opportunities and highlights esoccer’s role as a dependable product for operators.

Similarly, ebasketball has carved out its own space in the market. With 15-minute matches and year-round availability, it complements the seasonal nature of traditional basketball, offering fans and bettors a compelling alternative when live games are scarce.

What makes esoccer so compelling?

The demand for our esoccer and ebasketball products isn’t limited to sportsbooks powered by Kambi’s full Turnkey Sportsbook. Abios recently signed a deal with Coolbet to deliver esoccer and ebasketball odds via Kambi’s Odds Feed+ API. This partnership highlights the growing appetite for digital sports content across the broader industry.

With more than a year of live ebasketball coverage under its belt, Abios continues to expand its offering, helping sportsbooks diversify their content portfolios and meet the evolving expectations of modern bettors.

At its core, esoccer is designed for engagement. The matches are short, intense and easy to follow — perfect for casual fans and seasoned bettors alike. The format lends itself to quick decision-making and frequent betting opportunities, which translates into higher turnover and longer session times.

Moreover, the digital nature of esoccer ensures high uptime and reliability. There are no weather delays, travel issues or scheduling conflicts. Matches run 24/7, offering sportsbooks a stable and scalable product that can be tailored to different markets and audiences.

The Abios advantage

While the rise of esoccer is industry-wide, Abios brings a unique edge to the table. Our odds feeds are powered by official tournament data and enhanced through automated modelling and a team of seasoned traders which creates all odds in-house. This ensures fast, reliable and engaging markets for both pre-match and live betting.

We also offer an industry-first bet builder for esoccer and ebasketball, giving players the tools to create personalised betting experiences. Combinability is key in today’s betting environment, and our bet builder empowers users to craft multi-leg bets with ease and confidence, mirroring the betting experience on traditional sports.

As digital sports continue to gain traction, sportsbooks must adapt to meet the demand for fast, engaging and always-on content. Esoccer and ebasketball are no longer fringe products — they are central to the future of sports betting.

At Abios, we’re proud to be at the forefront of this transformation, helping operators deliver the content their users crave, backed by data-driven insights and innovative technology.

The rise of esoccer is no longer an emerging trend. And for sportsbooks ready to embrace it, the opportunities are just beginning.