Oddin.gg has moved to bolster its range of services for its clients, acquiring marketing agency Thousand Lives.

Thousand Lives specialises in esports wagering, and Oddin.gg has identified the merger as another step towards ‘providing the whole spectrum of esports services’ to its clients. 

The acquisition will see the esports betting solutions provider absorb Thousand Lives’ esports division and rebrand it as Jotun.gg, functioning as its new, in-house branch. This will focus on 360° marketing services covering media buying, influencer campaigns, branded tournaments and native integration on ‘top esports websites’. 

Nazar Honcharuk, CEO of Thousand Lives, said: “I am beyond excited to work on marketing activities for Oddin.gg’s clients. 

“Their odds solutions are already the best and most numerous on the market, so integrating our advertising opportunities will definitely ensure substantial commercial success for us and our partners.”

Oddin.gg is pursuing a strategy of commercial expansion in 2022, with its solutions implemented by a range of betting companies such as Novusbet, BetU Play-To-Earn, Betway, SIS and SB22.

The firm anticipates greater maximisation of value and results for its partners and clients as a result of the Thousand Lives takeover, by bolstering its suite of esports services.

In particular, the provider – whose services currently include esports odds feeds, risk management and iFrame solutions – has pointed to the ‘several overlapping clients in adjacent esports sectors’ previously shared with Thousand Lives, providing a ‘robust base’ for the development.

“For those versed in Norse mythology, Jotun is not an unfamiliar name,” remarked Vlastimil Venclik, Co-Founder and CEO of Oddin.gg.

“A ‘Jotun’ was a member of the race of giants, which certainly reflects the direction we want to take with the new company: a gigantic, 360° approach that will touch on every area of our clients’ esports needs, necessities, demands, and wishes. With Jotun.gg, we are clearly aiming for the stars.”