Retail, content and technology provider Vermantia has entered into a supply agreement with European multinational operator Stanleybet, providing its Vision NextGen product.

Under the terms of the agreement, Stanleybet will leverage Vermantia’s content delivery solution across European jurisdictions where it is active – including Italy, where it holds an ADM licence. 

The Vision NextGenpackage will include playout services for virtual games and IP streaming delivery, the former being supplied ‘increasingly over time’, with the objective of securing freedom of movement and data customisation.

Giovanni Garrisi, CEO of the Stanleybet Group, said: “We are pleased to adopt within our international offer a high performing vertical product that, after the due integration process, will enhance the opportunities offered to our partners and customers. 

“We are obviously aware of the challenge offered to Vermantia to enter in new networks and markets across Europe and we strongly believe that this new partnership will enhance and speed up our content delivery strategy, making it cost efficient for our customers and most importantly reducing the time-to-market for new features and new products by several factors, whilst keeping the user experience and the quality of our products at the usual standard of excellence.”

Vermantia developed Vision NextGen with the objective of filling a perceived ‘market gap’ by combining content and data templates in different formats, sizes, shapes and orientations in single or multi-view screens and video walls. 

The firm’s agreement with Stanleybet is its second major supply agreement with an operator active in the Italian market, having signed a deal with Eurobet in June to provide its pre-recorded Virtual Greyhound Racing product.

George Fotopoulos, COO of Vermantia, remarked: “We are proud to have our latest product earn the trust and become a useful day-to-day tool for our newest and valued partner, Stanleybet. 

“Through our content deal, we are looking forward to establishing a long and successful partnership in all European countries where Stanley has a presence with their operations.

“Vision NextGen takes the lead as our flagship product for 2022, a product that we believe will revolutionise the way retail shops operate. This bespoke CRM solution combining ultra-low latency and limitless customisation possibilities made Vision NextGen a one-way road we were excited to take.”