Xtremepush has announced that it has merged the gamification technology of Thunderbird with its flagship customer data and optimisation platform.  

The partnership will allow Xtremepush clients to optimise their customer engagement by providing real-time rewards and incentives based on specific campaign triggers.

Further benefits will see Xtremepush platform enhanced with Thunderbite tools and utilities to drive customer engagement using push notifications and highly personalised communications.

Welcoming the new enhancements Tommy Kearns, CEO of Xtemepush, noted: “This partnership allows two pioneers in customer engagement to combine their talents to provide exceptional value to businesses and their players.

“Through the highly personalised user journeys we have the ability to create, players will get a more rewarding experience and businesses will see an uplift in wallet share.”

The partnership has focused on unifying data points to deliver a single customer view, whilst allowing clients to re-engage with lapsed players based on their gaming preferences, driving engagement and deposits.

The agreement will also see the two companies team up to offer a full range of end-to-end user journeys, which will allow igaming clients to increase active users and daily deposits.

Online gambling operators utilising Xtremepush’s customer engagement platform include Flutter Entertainment, LiveScore Group,  NetBet and Strive Gaming. 

John Smith of Thunderbite said: “We are naturally ecstatic to be teaming up with Xtremepush. Their platform and the client base aligns perfectly with our vision and strategy for the industry and we feel that clients from both sides of the table will see the immediate gamification solutions that thrill players, underpinned by a best in class customer service.”