AFC Bournemouth has marked a return to English football’s top flight by detailing a two-year agreement that will see Dafabet serve as its principal sponsor.

Under the terms of the collaboration, the online casino and sports betting operator will feature on the front of the men’s playing shirts in what is lauded as “an important part” of the club’s commercial goals “of maximising revenue in the Premier League”.

Furthermore, Dafabet will also make a financial donation to the club’s Community Sports Trust to support projects that help get adults into work.

“Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club,” commented Rob Mitchell, Commercial Director of AFC Bournemouth.

“The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.

“Dafabet have a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”

This alliance deepens Dafabet’s sporting foothold after previously working alongside a number of county cricket clubs, boxing and snooker, as well as in football with the likes of Celtic, Everton and Aston Villa in recent years.

John Cruces, Head of Sponsorships at Dafabet added: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League.

“It’s no surprise to anyone, it’s the most watched league in football – so being on the front of the shirt gives us excellent branding worldwide.

“As with all our partners we will work closely with the club’s community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.

“Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”