Altenar is now providing its sportsbook platform to 8888.bg, a new gambling brand in Bulgaria which became the third local client for Altenar after winbet.bg and sesame.bg.

8888.bg is a sports betting and casino brand designed for sports fans, casino and slot game lovers as well as those who like to “think outside the box and try something new”.

Domenico Mazzola, Altenar Commercial Director, said: “We are delighted to announce our official partnership with 8888.bg, a licensed Bulgarian brand, which increases Altenar’s local B2B clientele to three regulated operators. The project has made a very promising start in less than a month of active operation.

“8888.bg’s users are already enjoying our features including Bet Builder, a huge number of pre-live and live sports events, competitive odds and bonuses, as well as with the brand’s large variety of streaming events.”

Through this latest deal, 8888.bg has become the next betting and gaming brand to deploy the latest version of the Altenar sportsbook, a platform originally soft launched to a select quota of its partners back in April 2020 as the company looked to “serve operators on a global level in a more efficient manner”.

At the time, Altenar CEO Stanislav Silin told us that operators entering a partnership with a supplier that is not committed to ‘regular refreshes’ of the software – or not wanting to build their own platform from scratch – will “always be a hostage of the legacy offering”.

As well as the benefits outlined by Mazzola, the updated platform also carries more back-end benefits such as improved margin management and a new content mapping tool which allows Altenar to ‘mix and match’ data feeds from the industry’s best providers.