BetConstruct has launched its Sports Tournament Engine, a new promotional tool developed to meet its objective of ‘keeping up with the partners’ demands’. 

The new tool has been designed with the objective of enhancing BetConstruct’s partners’ profitability and meeting their commercial needs by focusing on diversity and a positive player experience. 

Firms using the tool can create ‘sports tournaments’ from which their customers can collect points from their bets and compete against each other in order to reach a position on a leader board.

A guaranteed prize pool is shared according to the initial percentage setup, and in order to further maximise player engagement BetConstruct has developed ‘a wide variety of tournaments on regular base’. 

“By deploying Sports Tournament Engine, BetConstruct’s partners will ensure the successful operation of their sports betting businesses, boost profitability and provide unique playing experience to their existing player base, as well as attract new ones,” the firm said in a statement.. 

Operators can use the Backoffice Panel to display the tournament and distribute the prize money quickly and efficiently. 

The promotional tool is currently available for BetConstruct’s Turnkey and WL partners, and the Danish betting software developer has detailed that it will be made accessible to its API partners ‘soon enough’. 

A sponsor of next month’s Betting on Sports Europe (BOSE) conference at England rugby homeground Twickenham Stadium in London, BetConstruct spoke to SBC ahead of the event.

Commenting on the upcoming three-day programme as well as BetConstruct’s plans for the World Cup, the company’s UK Regional Director Elliot Banks outlined what he believed is the core challenge the firm aims to address. 

“Market delivery and market understanding – by being an end to end solution we can make access to a market quick and easy and remove the headaches surrounding technology and allow the partners to focus on branding, launch and success,” he explained.

Read the full interview here.