The UK has long been known for its love of football and horseracing, which has allowed the market to become a leading voice in the sports betting space.

In its latest country report, BtoBet shines a spotlight on the UK betting market and the growth of its online sector in recent years. 

On a global level, BtoBet began, the UK market has “long been regarded as one of the leading countries in the world for sports betting”, with football and horseracing among the most popular sports. 

Data from the UK Gambling Commission (UKGC) made it clear that UK bettors had a love for sports. It showed that football betting accounted for 46.1% of the country’s overall gambling market, followed by horseracing which made up 32%.

The report read: “The industry’s rapid evolution in terms of available content offering, aided by the rapid growth and migration towards the online channels has resulted in operators and bookmakers alike eyeing horse racing as a new revenue stream

“And as the online sports betting industry continues to be characterised by an ever-evolving landscape focusing on delivering an optimal betting experience to their players, horserace betting operators, platform suppliers and data providers seek to position themselves to leverage today’s players’ thirst for a more diverse content offering.”

“UK Betting Focus” also provides in-depth details of the online casino industry, detailing the growth of verticals such as slots, roulette, blackjack and poker peer-to-peer. 

Read the full report HERE