Codere to move to front of shirt in enhanced River Plate deal

Codere has enhanced its partnership with Club Atlético River Plate as it now falls in the ‘main sponsor’ category of the Argentinian football team.

The deal sees the multinational company, active in the gaming sectors in Europe and Latin America, secure front of shirt branding on River Plate’s official game and training jerseys.

Carlos Sabanza, Head of Sponsorships at Codere, said: “We are very proud to be featured on the front of the Club Atlético River Plate jersey and convinced that in this new stage we will continue to promote our brand together, as well as providing the Argentine public with the best entertainment omnichannel.

“We are aware of the responsibility that we acquire with our presence on the front of a shirt like River’s and for this reason we will put all our efforts into continuing to grow together and achieve our goals. At Codere, we are convinced that this will continue to be an even more fruitful alliance and that we have made a winning bet by joining our paths.”

The original relationship between both entities began in July 2021 when Codere was named the official bookmaker of the club for the following four seasons.

Furthermore, the pair have also underlined their ‘greater rapprochement’ with the Argentine community with several initiatives and experiences shared with followers.

Jorge Brito, President of Club Atlético River Plate, added: “Codere is a sponsor that we already know and with whom we have gone through a very important journey. It is a source of pride that such a prestigious international brand continues to trust in River and that it chooses to enlarge the agreement and be our ‘main sponsor’. 

“We are very happy with this new opportunity that has been generated, so that River and Codere can strengthen each other.”

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