Entain has bolstered its senior leadership, making two internal promotions to appoint a new Chief Technology Officer (CTO) and Chief Commercial Officer (CCO).

The vacancies will be filled by Shailendra Maurya (CTO) and Dominic Grounsel (CCO), two established members of Entain’s management team, having worked at the company for four years and three years respectively.

Maurya’s tenure with the FTSE100 betting and gaming group saw him join the company during its previous brand identity as GVC Holdings, taking on the roles of Head of Platform Delivery and Head of Digital Clients. 

Following the 2020’s rebrand as Entain, Maurya filled the positions of Head of LC Digital between June 2020 and October 2021 and subsequently Director of Technology, UK from October until his new appointment as CTO.

“Super excited to be starting a new position as Chief Technology Officer – Ladbrokes Coral at Entain,” Maurya’s LinkedIn post read. 

“Looking forward to continue working with our amazing teams to provide the best digital and retail experience for our customers!”

Grounsel, meanwhile, begins his fifth position at Entain as CCO, having first joined the group in April 2019 as Chief Marketing Officer at Ladbrokes Coral.

Subsequent positions held were Managing Director – UK and Eire Sports Brands, Managing Director – UK and Ireland Digital and Deputy Managing Director – Digital. 

Prior to joining the company he held a range of Marketing and Managing Director roles at various companies, including RSA, Travelex, Neilson Financial Services and Capital One, whilst also working for BT as Head of Broadband Acquisition between 2005 and 2008.

The new CCO’s comment on LinkedIn kept the announcement short and sweet, with the new hire stating: “Excited to be starting a new role as Chief Commercial Officer (CCO) at Entain!”

Maurya and Grounsel assume their roles as Entain following a difficult six months for the company’s online gambling division, with a 7% decline in NGR stated in its Q2 trading update. 

However, the group’s extensive retail offering – Ladbrokes Coral is now the largest chain of betting shops on Britain’s high-streets – have fared much better, registering a 243% increase in NGR across its international holdings. 

Moving forward, group CEO Jette Nygaard-Andersen has emphasised that it will maintain a focus on M&A as a core part of its global growth strategy, pointing to the recent takeover of BetCity.nl, securing the firm a presence in the regulated Dutch online market, as well as the continued performance of BetMGM in the US.