State owned betting companies continue to present a lucrative source of revenue for EveryMatrix as the B2B firm continues to keep track with its strategic vision.

This morning, the Malta-based company announced a partnership with Danish state-owned betting and gaming firm Danske Spil, the operator of the country’s national lottery.

Terms of the deal will see EveryMatrix provide Danske Licens Spil, the Danish operator’s casino and bingo subsidiary, with customer acquisition and retention tools.

This is a significant partnership as summer 2026 has been earmarked as the launch date for the integration, while a sweeping ban on gambling advertising will come into effect in 2027.

The ban will make acquisition and retention a greater task for Danske Spil, though it could also reap dividends for the firm – and for its partners – by making it more difficult for its private licensed competitors to market themselves.

Søren Schneider, iGaming Director at Danske Licens Spil, said: “After a thorough selection process, we have chosen EveryMatrix as our future platform partner for casino and bingo.

“We look forward to leveraging their modern and flexible technology to enhance our offering and provide an engaging and responsible gaming experience for our customers.

“EveryMatrix’s agile platform makes it easy for us to integrate with a wide range of game providers, strengthening both our offering and the overall player experience.”

For EveryMatrix, the partnership comes in the final quarter of what has been a productive and very active year for the firm. With 2026 approaching, the company is clearly keen to see the successes of this year replicated in the next.

The firm has been operating with a focus on two key types of partnership – ones with tier one operators, and large turnkey deals. The deal with Danske Spil follows various partnerships throughout this year such as with BetGoodwin, BetTOM and perhaps most significantly, bet365.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “To earn the confidence of the Danske Licens Spil’s management team to deliver this project and replace their existing platform technology for the first time since Denmark regulated in 2012 is a huge endorsement.

“I’d like to personally thank them for the trust they’ve placed in EveryMatrix. The rate at which we’re winning and delivering large, tier one turnkey platform deals to power some of the world’s best-known brands is rapidly accelerating. This is thanks to the tireless efforts of our experts and the superior technology solutions they design and deploy.”