EveryMatrix secures ‘winning combination’ with bet-at-home partnership

EveryMatrix has secured a boost for its German and wider European operations and visibility, striking a deal with bet-at-home.

The B2B solutions supplier’s agreement with bet-at-home, a prominent Germany-based operator with a presence across Europe, concerns provision of EveryMatrix’s turnkey solution.

Bet-at-home will replace its own proprietary platform with EveryMatrix’s tech offering, in order to support its business activities both in its home market of Germany and in other European sectors such as Austria and Italy.

Marco Falchetto, bet-at-home CEO, remarked: “bet-at-home is a very strong, even houshold brand with 20+ years of experience. 

“Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets. 

“This partnership will boost not only Sports, but also casinos. With this partnership, a new and exciting phase of bet-at-home development can begin.”

By providing its full turnkey solution, EveryMatrix will supply bet-at-home with both its sportsbook and casino platform, alongside a player management solution, payments module and affiliate software. 

For EveryMatrix, the agreement represents an opportunity for the firm to further enhance its European profile, building on a deal signed with the National Lottery of Malta last month. 

Although Europe remains a key focus of the firm’s operations – as described by EveryMatrix UK Representative Elliot Banks at Betting on Sports Europe (BOSE) – sights have also been set on the US, where a partnership with BetMGM was recently inked out. 

Ebbe Groes, Group CEO of EveryMatrix, said: “bet-at-home has dominated the sports betting vertical in several European markets, and we’re delighted to further contribute to their success.

“They have a massive brand, and I’m certain that the combination of their extensive market and product knowledge and our technology will be a winning one. EveryMatrix will learn and grow from this, and honestly, I can’t wait to get started.

“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more Tier-1 operators joining our client list.”

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