Groupe FDJ has announced a major North American commercial expansion as its Sporting Solutions and Gaming Solutions subsidiaries have been chosen to power the Ontario Lottery and Gaming Corporation’s (OLG) first sportsbook property.
The partnership will see FDJ subsidiaries provide a fully managed wagering solution for the launch of PROLINE+, OLG’s new sportsbook brand, which will serve as the province of Ontario’s first regulated sports betting platform providing single event betting markets.
As of this weekend (27 August), Canada’s ten provinces have been allowed to form their own independent single event sports betting regimes, following the passage of Bill C-218 ‘The Safe and Regulated Sports Betting Act’ being forced into law.
Launching Ontario’s first regulated sportsbook, OLG’s PROLINE+ will be powered by FDJ Gaming Solutions Advanced Betting Platform (ABP), allowing Ontarians to wager on a wide range of American leagues, including the NFL, NHL, MLB, and NBA as well as European soccer and college football.
“OLG is a customer-obsessed organization focused on expanding its digital gaming offering and launching the new PROLINE+ means we can welcome more Ontario sports bettors in the space where they want to bet,” said Duncan Hannay, OLG President and CEO.
“Our partnership with Sporting Solutions and FDJ group allows us to deliver one of Canada’s first legal offering of single event wagering with dynamic, competitive odds, live betting and hundreds of markets across thousands of events. And as with all of OLG’s exciting products and services, proceeds from PROLINE+ are reinvested in provincial priorities that improve the quality of life for all Ontarians.”
The OLG partnership sees FDJ continue the commercial expansion of its Gaming Solutions units which this summer has won back-to-back lead system supplier contracts with Lotto Bayern (Bavaria) and Estonia’s Eesti Lotto.
“This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions,” said Xavier Etienne, FDJ, Executive Vice President and CEO, FDJ Gaming Solution.
“We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook.”