Igaming innovation platform Flows has entered into an agreement with WK Media Group, ahead of the latter’s launch of its sportsbook and casino product later this year. 

The partnership will see Flows provide digital support to WK Media Group as it prepares to enter its product into the market, including assistance with automating digital processes, construction of digital features and application production, without writing a single line of code.

WK Media intends to reduce the amount of time and money spent on implementing digital processes and applications by collaborating with Flows on these matters, whilst also limiting the need for custom code. 

Flows operates with the goal of granting businesses “full ownership of their product roadmaps” alongside enabling quick integration with apps or data points coordination of multiple systems and real-time automation of workflows.

Speaking to SBC last year, Flows CTO Mike Broughton gave a demonstration of the company’s product, which works by ingesting data from feeds, learning it and using it to build these workflows using a “no-code Flows builder”.

James King, CEO at Flows, said: “We’re really excited to have partnered with WK Media Group and humbled that a team of industry veterans saw the potential and value in Flows at such an early stage. 

“Oliver and the team at WK Media Group have been wonderfully supportive of Flows from the first meeting and demonstration through to today’s signing and very much share our vision of a more agnostic, automated and AI driven future for gaming. 

“It’s great for us to be able to work with a group who share the same enthusiasm for new technologies and pushing the current boundaries as we do at Flows. This is an exciting time for us as we onboard more partners and get to see the multitude of ways that they use Flows.” 

WK Media has plans to launch its sportsbook and casino product in H2 of this year, detailing that the platform is AI-driven and “exceeds today’s industry demands to power their first casino and sportsbook operations”.

The firm aims to combine an “FAQ-centric approach” to its new product, combining player acquisition and retention to a high standard via its operations. 

“We are super excited to be working with the team at Flows,” remarked Oliver de Bono, CEO and Founder at WK Media Group.

“We know this is going to be a great run and innovation is changing the way we approach both customers but also human capital within the gaming sector. Its an amazing time saver and adds great value to an operation like ours.”