France Pari, the operating company of sportsbook systems provider Sportnco, has changed its business identity to Sportnco Gaming Group. 

The rebrand reflects the group’s new technology ambitions as a B2B sportsbook systems and platform provider servicing Tier-1 global gambling incumbents.

France Pari launched in 2008 as France prepared to launch its sports betting marketplace. The Toulouse-based outfit operated a B2C website of the same name and was one of the first eight sports betting licence holders in France in 2010.     

Hervé Schlosser, CEO and Founder of Sportnco Gaming Group, said: “The change of name reflects our increasing maturity and strength as an international provider of B2B technology and services to the regulated igaming industry worldwide.”

Publishing its financial accounts this summer, Sportnco declared 2020 as the technology group’s ‘best year in business’, reporting corporate earnings of €6.1 million, combined with post-tax profits of €1.8 million.

Group growth had been bolstered by the acquisition of the iGaming and player account and management (PAM) specialist Tecnalis, helping Sportnco diversify its B2B services and platform provisions for new and existing clients.

A strengthened commercial pipeline, sees Sportnco supply its  PAM solution to more than 30 live clients in 13 different countries, including Tier-1 clients such as Betway, NetBet, Goldenpark, CasinoGranMadrid, CasinoBarcelona and CasinoAltanticCity and Olimpo, the two leading brands in Peru.