The company behind the Stake online bookmaker and casino and the Kick streaming platform, Easygo Group Holdings, declared profit of AU$257m (£127.3m) for the year ending 30 June.

According to The Australian, the group’s filings for the last financial year have been filed with the Australian Securities and Investments Commission (ASIC), revealing $5bn in total assets and $970m in revenue.

Easygo was founded back in 2017 by Ed Craven and his business partner, American-born tech entrepreneur Bijan Tehrani, with the former now Australia’s youngest billionaire.

The firm was founded with the intention of developing games and entertainment services geared towards a crypto audience, leading to the foundation of Stake a year later and Kick in 2022. Games are produced in-house by its Twist and Massive studios, with its heritage products being Crash and Plinko games.

In January this year, Craven mapped out some of the group’s key ambitions for 2025, and summarised the company’s overall mission: “I started Easygo with a simple vision: to reimagine the online gaming industry.”

So, taking a look back on 2025, how did Stake’s strategy fare?

Latin American leadership ambitions

At the start of the year, Easygo earmarked Latin America as its primary geographic target for 2025. Although the region was far from the company’s only focus, it certainly came across as target number one.

Stake had already set itself up in some prominent Latin American markets by late 2024, namely Peru and Colombia, having launched in the latter the year previously via Easygo’s acquisition of Betfair Colombia.

In 2025, there was one key target above all else – Brazil. The firm was one of the first to set up shop in Brazil within the framework of the new licensing regime, known as ‘Bets’, and appointed Thomas Carvalhaes as Country Manager, heading up a team of 10.

It’s hard to glean how each market performed for Stake in 2025 based on The Australian’s report. However, the company was already active in Brazil prior to the 1 January 2025 launch of the Bets framework.

As such, it can be assumed that it has been able to secure a considerable share of the market, which according to government data generated R$28bn (£3.7bn) in gross gaming revenue (GGR) and R$3.3bn in taxes and state levies.

Latin American markets may become more challenging, however. Brazil has just approved an increase in the gaming tax from 12% to 18%, while Peru’s 1% excise tax on consumers has prompted criticism about the impact it could have on market development.

European ambitions

While not explicitly mentioned by Craven at the beginning of the year, Europe has become an increasingly attractive region for Stake – and may become more attractive as talk around crypto regulation increases.

At its heart, Stake is a crypto betting platform, although it does also offer fiat currency betting as in the UK – from where it had to withdraw earlier this year after controversy around its logo featuring in an adult content star’s promotional material.

Stake’s European ambitions became clear in mid-2024 when it acquired the operator of Idealbet, Baldo Line SRI, in November 2024, while also paying its €7m licence fee to the ADM, Italy’s Customs and Monopolies Agency.

One year down the line, the company is now competing in Europe’s second largest betting and gaming market after the UK, and one which has a tax framework considered much more favourable than those of the Netherlands or the UK – though its marketing regulations don’t leave much room for manoeuvre.

For Stake’s core crypto betting offering, the future could be in Estonia. The Baltic nation is positioning itself as a gaming hub, seeking to compete with the Isle of Man, Gibraltar and particularly Malta in this regard.

This includes the potential of embracing crypto as part of its iGaming framework, to the point that stakeholders like Yolo Group are planning to use the nation as phase one of a wider crypto betting rollout. Perhaps Stake will see a similar future?