Ibex.ai has announced that it will allow igaming operators to trial its ‘next-generation CRM toolkit’, to prove that its AI-built automated customer engagement components can outperform all existing solutions.   

The pledge comes as the London-based tech studio seeks to expand its presence within the igaming sector, in which it has built specialised AI components for the online casinos of Casimba, Grand Ivy Casinos and Dream Vegas.

Targeting new igaming clients, Ibex.ai states that it has taken a fundamentally new approach to how operators should value their customers.

“Thanks to deep learning algorithms built especially for iGaming, Ibex judges each individual player rather than segmenting them.” – Ibex.ai stated.

“Most current systems look into the performance of single campaigns without including comparable levels of detail, before making automated decisions.”

Ibex.ai states that its CRM components are built to identify the most opportune moment for operators to engage with clients, helping maximise campaign profitability.   

Utilising AI-targeting combined with highly personalised communications, operators benefit from increased retention rates and slashed affiliate, bonus, payment and communication costs.

 “The development of new technologies gives brands the opportunity to revolutionise how they handle their optimisation strategies – and Ibex.ai is at the cutting edge of this innovation,” said Thomas Aigner, Head of Business Development at Ibex.Ai.

“Our ‘self-driving system makes decisions based on a full player P&L and we are confident that we can offer the highest possible level of personalisation and automation in the industry.

“We are excited about delivering this powerful product to more operators in order to recreate the successes we have already seen through our partners.”