Kambi has released a new ebook, Odds feed reimagined: From commodity to catalyst, examining how its Odds Feed+ is being used by operators in sports betting. 

The ebook looks at some of the limitations of traditional odds feeds, such as resource-heavy integrations and standardised pricing, and outlines how modern feeds can offer higher accuracy, a wider range of markets, and reliability.

Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. 

“This isn’t just about providing odds – it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”

Setting a new standard

According to Kambi, Odds Feed+ is built on three principles: quality, choice and trust. Quality is delivered through actively traded odds and verified data sources. 

Choice comes from access to more than one million pre-match and 450,000 live markets each year across more than 100 sports, all through a single API. Trust is supported by Kambi’s operations in over 60 regulated jurisdictions and a record of stability.

Expanding in New York

In recent weeks, Kambi expanded its presence in the US through a new agreement with the Oneida Indian Nation. 

Turning Stone Enterprises, the Nation’s business arm, will now replace its current supplier with Kambi’s Turnkey Sportsbook, including kiosks, POS terminals and a Bet Builder product.

Werner Becher, CEO of Kambi, said: “We are thrilled to announce our partnership with the Oneida Indian Nation, further strengthening our tribal partner network and expanding our footprint in one of the largest sports betting markets in the US. 

“Oneida has a proven track record of offering best-in-class gaming experiences, and we look forward to working with them to ensure they have an unparalleled sportsbook offering for years to come.”

The sportsbook solution will be implemented across Turning Stone Resort Casino, YBR Casino and Sports Book, and Point Place Casino.