Low6, a sports gamification technology company, has formed its first charity partnership with UK-based charity, Sporting Minds UK.
The collaboration looks to raise awareness of organisations which are creating ‘positive change in sports’, whilst also providing to young people in an attempt for more positive mental health throughout sport.
“We are delighted to be working with Callum Lea and the team at Sporting Minds UK as our charity partner for 2022,” commented Jake Johnson, COO of Low6. “Professional sports provide so much joy for all of us as fans, but the highly competitive environment can be very challenging mentally for all athletes. We recognise the gap and the importance of supporting the mental health of young athletes on their journeys in sport.”
Furthermore, the partnership allows Sporting Minds UK to build on its one-to-one support services, which aims to generate awareness of Sporting Minds UK through coverage on social media channels, as well as promoting merchandise and group training sessions that can be taken up by athletes and teams.
The organisation’s current ambassadors include Somerset County Cricket Club player Will Smeed, Olympic gold medalist and six-time European champion Elinor Barker MBE, and Welsh Rugby Union winger Louis Rees-Zammit.
Callum Lea, Founder of Sporting Minds UK, added: “Myself and everyone at Sporting Minds UK are very grateful that Low6 have chosen us as their charity of the year for 2022. They have all been extremely supportive of the cause already and I can’t wait to see how they will go about raising funds and awareness for us throughout the year.”
A study from Mind suggests that one in four people in the United Kingdom will suffer from mental health illness every year, with the most common forms being anxiety and depression.
Having already provided assistance to over 1,000 athletes to date, Sporting Minds UK and Low6 now seek to raise further awareness of the charity, as well as funding for the organisation throughout the remainder of the year.