Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations.

Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white label provider. 

Incorporating B2B activities into its wider operations, the company aims to operate as a gamficiation platform offering ‘white label proposition’ in the form of data collection and acquisition to betting firms and media businesses.

Jamie Mitchell, Low6 CEO, said: “Low6’s gaming technology has caught the attention of sports teams, leagues and industry operators over the past couple of years as we’ve grown our partnership portfolio, picked up numerous industry awards and launched a B2B white-label gamification platform.

“As we’ve extended our gamification possibilities we think the way Low6 presents itself to the world should better reflect this and we’re delighted now to reveal the new logo and show how our technology provides the number one acquisition play for the betting and gaming industry.”

Founded in Birmingham, UK, in 2017, Low6 has since embarked on a course of international growth, partnering with a range of sporting stakeholders. 

This has included deals with English professional football clubs, the PGA Tour, UFC, NFL sides such as Cincinnati Bengals and Jacksonville Jaguars and NBA franchise Detroit Pistons. 

Earlier this month, Low6 announced its first major partnership as a B2B enterprise, signing a contract with Inside the Pocket (ITP) to incorporate its products into the latter’s content aggregation platform. 

Commenting at the time of the agreement’s announcement, Mitchell stated that Low6 aims to allow sportsbooks to ‘effortlessly expand their portfolio through our white label gamification platform’.