Sports data solutions provider LSports has extended the reach of its BetBooster tool after securing a new deal with Pronet Gaming.

Through the new partnership, the LSports bet stimulation tool will be integrated onto the Pronet Gaming platform where it will be badged as “Bet Assist”.

“With Pronet Gaming already going live with BetBooster on its platform, we’re sure to see it succeed,” commented Yoav Ziv, VP Sales and Business Development at LSports. “The product promises to boost every sportsbook’s offering and enhance the customer experience with unique insights.”

Based on proprietary AI algorithms and historical data, the BetBooster product serves as a live match tracker by converting broadcasts into meaningful data and sports visualisations.

It covers both pre-match and in-play markets across seven different sports, while also offering bet slip integration.

Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, added: “Nobody in this industry can ever afford to sit still, and continual product development is at the core of our strategy as we aim to provide key points of differentiation for all of our operator partners.

“The Bet Assist product from LSports provides automated betting tips that can be integrated directly onto betting slips and has been proven to increase engagement among bettors. I am certain this new partnership will prove beneficial for all stakeholders, not least from the operator side.”