LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season. 

The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters throughout the ongoing campaign.

Additional caveats of the agreement will see LV BET organise a weekly competition offering prizes for fans including team merchandise and matchday experiences, whilst a responsible gambling message will also be promoted as part of the partnership. 

LV BET plans to distribute responsible gambling messages via its own communications whilst creating player-focused ‘compelling content’ for fans of the West Midlands club.

“Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity,” said Marcin Jablonski, CCO of LV BET.

“This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”

The partnership represents a step forward in LV BET’s football focused marketing and branding strategy, building on its sponsorship of England’s fifth-tier and non-league football’s top tier, the Vanarama National League.

Simon King, Commercial Director at West Bromwich Albion, remarked: “LV BET have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club. We’re delighted that we were able to showcase Albion as being the perfect candidate to meet this requirement.