BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage. 

Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.  

BETER will also provide M88 with customised quarter markets, including live streams, data, odds and margins.

“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years,” said Gal Ehrlich, CEO of BETER.

“We firmly believe that this partnership will prove to be prosperous and beneficial for both parties.”

Back in July as part of a company strategy presentation, Ehrlich outlined a number of key goals – one of which was expanding further into the Asian market. At the time, he noted that the region represents a promising avenue for future business growth. 

He also added that the company would focus on expanding its product portfolio and developing exclusive content.

Alan Wafer, Head of Business Development at M88, added: “We’ve been interested in the type of fast content which BETER provides for some time, and we also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. 

“The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors.”