Netherlands Lottery goes live with SG’s OpenGaming and OpenBet offerings

Scientific Games has made its OpenGaming platform and OpenBet technology available across the Dutch market after launching with the Netherlands Lottery (NLO).

Through the extension of its current partnership with the NLO, Scientific Games has optimised its sports betting and iGaming technology to meet the requirements of the newly-regulated European market, which officially opened on 1 October 2021.

Andy Stubley, VP Commercial – iGaming at Scientific Games, said: “It’s fantastic to see our content aggregation platform and wide variety of games go live in the newly-regulated online Dutch market. 

“We have high expectations that OpenGaming will perform well in this key European region and look forward to delivering entertaining iGaming experiences to players across the country.”

The NLO is the largest gambling organisation across the Netherlands, boasting a portfolio which includes Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Scratch Cards and TOTO.

Access to the OpenBet product suite, recently sold to Endeavor Holdings for a total consideration of $1.2 billion, will provide the NLO with access to “the reliable and scalable betting engine” as well as “managed trading services and access to full pre-match, in-play and risk management services”.

Meanwhile the TOTO brand has boosted its offering of games from third-party developers by utilising the OpenGaming platform.

“This is a landmark moment in the history of Nederlandse Loterij and we are proud to have the OpenBet technology and content and the OpenGaming ecosystem power our newly-regulated sportsbook and igaming offering,” added Sam Depoortere, Business Director TOTO sportsbook and casino at Nederlandse Loterij.

“We are excited to bring an improved player experience for the Dutch market and take our overall offering to the next level. Over the coming months and years, we are in a strong position to attract a wide audience thanks to our premium product portfolio of sports and gaming.”

The NLO has also deployed SportCast’s pioneering BetBuilder product, which allows players to “build bets across multiple markets on a single game with instant pricing”. 

Nikos Konstakis, VP Sports Product at OpenBet, concluded: “Delivering regulated in-play sports betting entertainment to the Netherlands is an exciting move for us. OpenBet technology, content and services is live across multiple continents across the globe, and this latest launch in a key European territory has the potential to deliver even more opportunities. 

“Congratulations to our partner Nederlandse Loterij, and with our full technology stack and content proposition, together we will bring unmissable sports betting experiences for Dutch players.”

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