Sports betting and platform provider Novusbet has entered into an agreement with Oddin.gg, utilising the latter’s services to expand its portfolio of esports wagering offerings. 

Identifying the esports wagering space as a rapidly evolving niche market that offers a ‘potentially large, mostly untapped’ revenue source for operators, Novusbet has undertaken the decision to bolster its foothold in the space.

To achieve this goal, the company will integrate Oddin.gg’s iFrame esports betting solution into its wider offering, enabling its primarily Africa and Latin American operator clients to target esports wagerers. 

Simone Suppa, Novusbet Operations Manager: “Oddin.gg’s esports betting solutions stand apart in a market that is seeing greater competition. We are excited to be able to launch their iFrame for our clients, who will benefit from the innovation and advanced technology that Oddin.gg continues to bring to the esports space.”

The integration of iFrame into Novusbet’s operations will commence in the coming months, allowing the firm to offer its clients access to titles such as CS:GO, Dota 2 and League of Legends. 

By incorporating Oddin.gg’s esports solution, the supplier hopes to offer its customers the ability to reach ‘tens of millions of potential new customers’ throughout their respective operational areas.

The agreement represents Oddin.gg’s second major esports-centred supply agreement this month, following on from the announcement of last week’s partnership with  SOFTSWISS Sportsbook, providing the company with live streaming, multiple live markets and a selection of tournaments.

Oddin.gg enlargement of its partner network comes as the esports wagering sector continues to grow, with total revenue from the space predicted to reach $13 billion by 2025.

Oddin.gg Managing Director and Co-Founder, Marek Suchar, remarked: “This new relationship with Novusbet is the culmination of hard work on the part of both companies, as well as the recognition of the important role esports betting will play in the larger sports betting ecosystem. 

“We are thrilled to be able to count on this new partnership to extend our reach and look forward to a long and prosperous relationship.”