Sportingtech continues to chase opportunities in Latin American betting markets, with the company’s latest deal targeting the evolving Brazilian scene.

The firm has partnered with Lindau Gaming Brasil SA, the operator of the Oleybet online sportsbook. The company will provide its sportsbook platform solutions to the company.

This further extends Sportingtech’s reach in Brazil, with the firm sharing that around 15% of bets in the country are already placed via its platform, having built up a network of local partners there.

Colin McDonagh, Chief Sales Officer at Sportingtech, said: “This is exactly the kind of partnership we love, a licensed operator with big ambitions and a clear appetite to move fast. Oleybet wanted speed, reliability, and customisation from day one.

“We delivered that and more. Brazil is our strongest market, and we’re proud to support yet another passionate operator that’s ready to grow with us.”

The Brazilian market continues to grow at pace. The regulated scene was only launched on 1 January 2025 after years of regulatory and legislative debate, with proponents and opponents debating sports integrity, societal impact, player protection, and other key issues.

According to the latest figures from the Ministry of Finance, gross gaming revenues accumulated from the market – christened by the government as ‘Bets’ – stand at RS$17.4bn (around €3.1bn) as of June 2025.

Both the government and legislature are considering a change in direction, however, with the former considering raising gaming tax to 18% while the latter hears calls from Senators to raise the betting age, among other opinions.

These regulatory hurdles, a common theme among newly launched markets, are not deterring companies from seeking further market share, however – whether international players like Entain, Flutter and Betsson, or local firms like Oleybet.

The sportsbook’s partnership with Sportingtech encompasses mobile-first interface, onboarding, betting markets, and a customer journey from deposit to payout. Sportingtech, meanwhile, has labelled the deal as an indication of its ambitions to scale fast in Brazil.

Daniel Costa de Silva, Director of Government Relations and Marketing Executive at Lindau Gaming, added:“Oleybet is all about fluidity – in navigation, in betting, and in payouts. Every detail was designed for players who value speed, simplicity, and trust.

“Sportingtech understood that instantly and delivered a platform that brings it to life – from the first click to the final bet.”

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/