Former England midfielder, Jack Wilshere utilised the marketing expertise of Paddy Power as he continues in his bid to find a new club. 

Having turned 30 on New Years Day, Wilshere has been training with Arsenal as he emphasised in the video that he still has a lot to offer the professional game.

Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.

“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel. 

“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”

The combative midfielder was last at Bournemouth – a club he left at the end of last season, and he is now looking to continue his career, in which is he has already notched 34 England caps. 

As part of the video, viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his ‘hunger’ to return to football.

But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers. Just not from Tottenham.”

The video release is the latest in a series of marketing initiatives that have seen Flutter Entertainment brand Paddy Power feature professional and former footballers. 

One of the most notable of these has seen a long-running collaboration with Peter Crouch, who continues to promote the bookmaker’s Cheltenham Festival activities, as well as appearing at the conclusion of its popular FanDenial YouTube serial.