Planet Sport has expanded into the Indian market by offering its B2C and B2B services to operators, suppliers and affiliates targeting the region.

After having signed its first client in the Indian region, Planet Sport has detailed that it is in negotiations with other potential customers as it prepares to ‘make a significant push’ into the market with its B2B offering.

In enhancing its cross-sell opportunities between sports betting, the news shortly follows the launch of the Planet Vision live casino cross-sell tool that allows operators to integrate video and live odds streams into the live casino environment, in a bid to deliver continued engagement between each bet.

Dean Rayson, Head of Sales for B2B Betting at Planet Sport, noted: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.

 “In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market. India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.

Additionally, the Leeds-based sports media company has moved to develop locally-focused website and app designs as well as provide editorial content in English and Hindi. The content will be written by native speakers based on the ground in India who have a knowledge of both sports and betting.

Moreso, the firm has stated that content will initially be offered on cricket, major football leagues and competitions, tennis, esports, hockey and badminton, to name a few. Planet Sport will also be offering its proprietary Live Score Centre to deliver up to date information on sports with ‘ultra-low latency’.