Gaming Innovation Group (GiG) has expanded its existing arrangement with Betsson Group, continuing to supply the operator with its GiG Comply marketing compliance solution.

Via the extension, GiG aims to ‘continue to help Betsson to remain proactive’ with regards to marketing compliance control, working to ensure affiliates are fully aligned with the company’s brand and its responsible gaming requirements.

The tool is utilised by a range of betting operators, including bet365 and Novibet – and most recently DT9 Media LTD and Betway – to scan web pages to identify content such as links and igaming code words. 

“It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply year after year,” said Jonas Warrer, CMO at GiG.

“Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance ”

Lauding its product as a ‘flexible tool,’ GiG promotes its compliance solution as enabling operators to maintain compliant across multiple jurisdictions by establishing customised criteria and checklist parameters to cover any market-specific requirement.

The solution uses analyses real snapshots from affiliates campaigns using its own rules engine, providing operators with the promotional content  used in their brands’ marketing operations.

Sebastian Jarosch, Head of Affiliates at Betsson Group, added: “Compliance is a very important element of our business strategy at Betsson Group Affiliates and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”