SBC Leaders: Addressing the challenges facing US gaming

“Now that gaming has a seat at the table, we’re never giving it back”

That was a strong assertion made by Bill Miller, President of the American Gaming Association (AGA), as he made sure that the US gaming industry “broke through and received fair treatment from the federal government” over the last two years.

In his lead interview for SBC Leaders magazine, which is available to read here, Miller reflected on the AGA’s response to the pandemic before highlighting its efforts on environmental, social and corporate governance which he believes will help push the industry forward. 

Miller was joined by a whole host of leaders from the gambling industry, many of whom were focused on US market developments. 

Jeff Ifrah, the Founding Member and Managing Partner of Ifrah Law, explained why he believes the last two years have changed the industry considerably, with more changes on the horizon as more states begin to mull over gambling legislation.

Meanwhile, read what the panellists at our SBC Summit Latinoamérica event had to say when discussing the prospects for new South American markets and why regulating the continent’s gaming industry will help create a global gaming force to rival any mature market. 

Over in Europe, more specifically the United Kingdom, betting companies are eagerly awaiting the fall-out from the Gambling Act review which is likely to have sweeping effects on the way operators market themselves to the general public. 

Imogen Moss, a Solicitor and gambling regulation expert at Poppleston Allen, and Dean Akinjobi, CEO of Football Media, share their thoughts on what the government-led review will likely mean for gambling sponsorships and why the sector as a whole must become “more creative and smarter” when interacting with bettors.

Issue 18 of SBC Leaders Magazine is available to read HERE

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