Sportsbook and casino platform provider Soft2Bet has extended its Swedish footprint after partnering with Betinia. 

As a result of the new agreement, Betinia will benefit from access to Soft2Bet’s live sports and pre-match offering as well as its range of virtual betting products.

Boris Chaikin, CEO at Soft2Bet, said: “With Soft2Bet already accustomed to the Swedish market, it feels like a reliable yet effective step to expand further into the territory.

“We look forward to greeting Swedish players to Betinia and for them to enjoy the same experience that has seen us become a leader in the highly competitive MGA market.”

Betinia players in Sweden will gain access to more than 3,000 online slots, jackpots, table and live casino games from providers such as Play’n GO, Netent and Evolution.

The latest deal will allow Soft2Bet to expand its reach in Sweden, with the company eager to “grow in a territory that holds a vast amount of potential”.