Spotlight Sports Group will now supply sports betting content to Future PLC after agreeing a new content partnership. 

Under the terms of the deal, Future PLC will initially deploy the flexible content and odds-driven smart modules across its FourFourTwo brand. 

The content, Spotlight Sports Group explained, has been “built to purpose” as part of its recently launched Publisher Solutions.

Will Fyler, Spotlight Sports Group’s B2B Director, said: “We’re delighted to roll out our Publisher Solutions to Future PLC and firstly on FourFourTwo. We’ve worked hard to create products that help media convert and monetise their sports audience. 

“We have over 30 years of experience in converting sports fans to sports bettors through our own affiliate operations and we know how great content retains and activates users.

“Over the past two years, we’ve grown our content substantially. We now offer sports betting content, designed to engage users on over 20 sports in 70 languages. As is the case with Future PLC this can be customised and bespoke to each client, ensuring the customer experience is second to none. We’re excited for customers to engage and enjoy our insights.”

Featuring statistic-led sports betting insights and live odds from bet365, Spotlight Sports Group noted that the modules will also help drive sports betting conversion through multiple calls to action. As part of the agreement Spotlight Sports Group will manage the full affiliate operation. 

“Spotlight Sports Group comes packed with huge experience of monetising a sports audience,” added Simon White, B2B Ecommerce Director at Future PLC.

“The content they offer through their smart modules is excellent and we’re sure our customers will enjoy the extra sports betting insight. We’re excited to offer another dimension to our audience and enhance our customer experience.”