In a bid to bolster its sports marketing offering, Stats Perform has entered into an agreement with Teads Studio, which will see the duo integrate their respective solutions.

In particular, Stats Performa will combine its sports data API with Teads Studio’s Dynamic Creative Optimisation (DCO) tool, to offer marketers the option to leverage key sports moments with tailored, data-driven messaging.  

Stats Perform has detailed an ambition to leverage its data-driven advertising (DDA) feeds to power time-sensitive messaging and other marketing tactics, with the objective of enabling customisable team and player-based notifications that can be used to catch the attention of sports fans. 

The London-based sports data and analytics firm state this can be used for brands to “genuinely connect” with their target audience – particularly sports followers – in a cost-effective way. 

Steve Xeller, Stats Perform CRO, said: “In partnering with Teads, we are thrilled to be offering marketers the ability to leverage best-in-class, live sports data to deliver more effective and personalised messages to their target audiences on a global scale.”

The two partners have underscored an ambition to offer their combined marketing offering ahead of what is predicted to be a major year for sports, with the UEFA Women’s Euros set to take place in the summer and men’s 2022 FIFA World Cup scheduled in Qatar during the winter. 

Stats Perform in particular will leverage its extensive network of sports tournaments for the partnership, which currently includes over 4,000 competitions and a total of 500,000 individual fixtures annually.

The firm’s collaboration with Teads marks another major development for the company as it looks to further enhance its overall offering in 2022, following on from the launch of five new sports betting products earlier this month.

For Teads, the arrangement enables the company to further augment its own offering and marketing and advertising reach with the addition of Stats Perform’s aforementioned sports content.

“This exciting partnership with Stats Perform allows us to add another unique layer into our dynamic creative offering,” remarked Jonathan Lewis, Head of Teads Studio.

“With Stats’ unparalleled access to live and predictive sport data we can now weave these elements into our creative responses for clients, who have either a natural affinity with sports (ie apparel) or are sponsors of tentpole events such as the Super Bowl or UEFA Champions League. 

“The partnership furthers our commitment to delivering personalised creative without impacting upon user privacy and leveraging our data and contextual signals.”