Fitzdares has strengthened its senior leadership team after naming Tristan Wootton as the company’s new Director of Growth.

In his new role, Wootton will oversee Fitzdares’ growth strategy by “helping to scale the business, grow revenues in a responsible manner” as well as consider new opportunities for expansion in new markets.

Commenting on his new role, Wootton said: “I am delighted to join Fitzdares and lead the motivated Growth and Performance Team. Fitzdares is growing at pace and has a well-defined proposition in the market around horseracing and outstanding customer service.

“I look forward to working with the team to deliver the next stage of growth for our business and customers.”

Prior to joining Fitzdares, Wootton served on the B2B sales team at Kambi, where he helped secure partnerships with Tier 1 customers including Penn National Gaming, Churchill Downs Incorporated and the Belgian National Lottery.

He has also held positions at the Ontario Lottery and Gaming Corporation as well as the British Horseracing Authority.

William Woodhams, CEO of Fitzdares, said: “We are hugely excited to welcome Tristan to the Fitzdares team.

“With his extensive experience (and love of racing) he is the perfect fit for our team and will be fundamental in growing the business in line with our ambitious growth targets both in the UK and abroad.”