Undertaking a major restructuring of its operations, the Yolo Group has appointed Christine Lewis as the CEO of its B2B Bombay Group, One Touch and Hub88 subsidiaries.

Lewis, who formerly served at NetEnt and was most recently the Chief Commercial Officer at Pariplay, will carry out the role of CEO of Bombay Group. 

Her responsibilities will include heading up mobile-focused games studio OneTouch, live casino product Bombay Club and the Hub88 content aggregator platform.

Commenting on her appointment, Lewis remarked: “I’ve watched the remarkable growth of Yolo Group over the past few years with interest. Hub88, OneTouch and more recently the Bombay Club live studio are changing the game with new approaches to old challenges. It’s a real honour to join the team.”

The restructuring – which follows the Yolo Group’s rebranding from its original Coingaming Group commercial identity last month – will see the firm invest additional capital into Hub88 via its Yolo Ventures B2B and partnerships arm, wth the end goal of quickening the pace of the growth of the content aggregator platform.

Yolo aims to ultimately be able to offer international banking services to all of its partner companies using open banking technology, conducted using Yolo Investments asset Aims Financial, a Financial Conduct Authority (FCA) regulated enterprise.

Additional appointments as part of the restructuring will see acting head of OneTouch Ragnar Toompere sit on the board of Yolo Ventures, whilst Jose Micallef will join the B2B partnerships division as Chief Operations Officer.

Meanwhile, Neil Howells will be responsible for the commercial management of the Bombay Group, building on his previous coordination of Bombay Studios, and James Corrie will continue his oversight of the firm’s studio projects as Head of Live Studios.

“We’re putting into place a world-class team to take our B2B gaming businesses to the next level, and Christine is a vital part of it,” said Maarja Pärt, Yolo Group CEO. 

“Her experience at some of the biggest names in our industry stands her apart, and she’s exactly the type of disruptive thinker we welcome at the Yolo Group. It’s great to have her onboard.”