BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership with Betta1.

Under the terms of the agreement, igned alongside BtoBet’s regional Certified Partner STM Gaming, BtoBet will power the Betta1 online brand with its Neuron 3 platform.

“The African market is continuing to register strong shifts towards mobile,” commented Sabrina Soldà, BtoBet’s Chief Marketing Officer.

“As technology and regulations continue to evolve, the online channels are set to further take up a larger market share as players will realise that through their devices they will be having at their disposal a wider selection of options through which they can entertain themselves in a more accessible and convenient way.”

Betta1 will utilise the Neuron 3 platform to deliver a range of local and international sports betting markets, including live sports events, virtual sports and online casino games.

Aditya Khosla, Betta1’s Chief Technology Officer, added: “We are looking forward to leveraging BtoBet’s knowledge and expertise when it comes to the African market, especially in terms of delivering a localised product. 

“The local market’s unique traits require a bespoke approach and having such an experienced technological partner will definitely help us tailor our offering according to our players’ requirements.”