Aspire Global’s BtoBet sportsbook platform has made its debut in the Polish regulated betting market, launching via a partnership with local operator BestBet24.

The partnership will see BtoBet provide the Warsaw-based retail and online sportsbook with its Neuron 3 sportsbook platform across both verticals, in addition to a dedicated risk management service.

BestBet24 is a prominent operator in Poland, managing an ‘extensive network’ of 80 retail betting outlets, as well as online and mobile-based wagering services.

Kamil Kliniewski, Chief Operating Officer at BestBet24, said: “We seek to present a new approach to the Polish betting industry, which has up until now been characterised by a lack of diversity amongst the different brands already operating in the market. 

We are confident that our market knowledge, in synergy with BtoBet’s technological capability will enable us to acquire a strong market share.”

For BtoBet and its Nasdaq Stockholm-listed parent company, the launch represents its second major commercial arrangement in as many weeks, having been recruited by Flutter Entertainment in Latin America last month.

The linkup will see BtoBet support Flutter’s Americas-facing FanDuel subsidiary’s daily fantasy sports partnership with Brazilian multinational media firm Grupo Globo, building on its support for Betfair – another Flutter brand – in Colombia.

“We are delighted to announce the launch of this strategic partnership with BestBet24,” remarked Dima Reiderman, Chief Operating Officer at BtoBet. 

“This partnership and the resultant entry of BtoBet in the highly appealing Polish market falls in line with our growth strategy in the mature European market and other regulated jurisdictions. 

“We are very pleased to be working alongside BestBet24 to build a market leading sportsbook offer for the Polish players and to transform their brand into a market leader through a unique and engaging betting experience.”