After announcing their exclusive global partnership in late 2024, FotMob and bwise Media are already seeing standout results — delivering rapid commercial growth, onboarding new global advertising partners, and laying the foundation for a highly scalable World Cup 2026 strategy.

Now surpassing 20 million monthly active users, FotMob has solidified its position as one of the largest and most engaged football apps worldwide. Only in the past 10 months the app has recorded a massive growth in key markets like US (30%), UK (18%), Spain (30%), Japan (138%), Indonesia (66%), Canada (25%) and many more. This growth marks a significant opportunity for sports-focused advertisers — and under the guidance of bwise Media, it’s being successfully translated into measurable outcomes.

Since the beginning of 2025, bwise has helped scale FotMob’s monetisation through its deep experience in global sales, data-driven campaign strategy, and hands-on account management. A wave of new clients has been onboarded, while performance has improved significantly for existing partners through continuous optimisation, creative strategy, and technical integrations.

“This partnership is about more than just reach — it’s about performance, innovation, and pushing boundaries together,” said Christian Czerko, CEO at bwise Media. “We’ve built a model that combines strategic execution, smart product collaboration, and cutting-edge adtech to help brands connect with fans in a highly meaningful way.”

One of the most impactful levers of growth has been bwise’s custom adtech solutions, enabling interactive and contextually relevant ad formats that go far beyond standard placements. The dynamic widgets have created engaging in-app experiences that have proven essential in elevating engagement and driving conversions — all while preserving the user-first experience that defines FotMob.

With the World Cup 2026 approaching, the joint roadmap between FotMob and bwise is focused on long-term value. Together, they’re building a future-ready platform that balances brand safety, audience scale, and real-time sports relevance — all essential ingredients for partners looking to activate around the world’s biggest sporting event.

“We’re proud of what we’ve achieved so far but this is just the beginning,” added Czerko. “Together with FotMob, we’re committed to raising the bar for football advertising globally.”

From Matias:

12 month MAU growth most important markets:

• US = 30%
• UK = 18%
• Spain = 30%
• Mexico = 18%
• Nigeria = 46%
• Japan = 138%
• Indonesia = 66%
• Thailand = 15%
• Canada = 20-30%, buggy reporting